For the folder on the theme of wood, we laid all the parquet flooring down in our studio and carried out the shoots against our tailor-made sets. We created strong content and laid everything out in an attractive folder that gave consumers a desire to roll up their sleeves.
To be specific we produced:
- 56 pages
- 98 shoots in a perfectly styled setting
- 15 shoots with models
We produce six versions of the theme folders: 5 French folders and 1 Dutch folder. They each contained regional offers and advertisements.
The folders were distributed house to house and were also available in Brico PlanIt sales outlets.